What Is SEO?
The best SEO practices process of optimizing contents for digital platform and to improve the visibility and ranking it on search engine results pages like Google. The most worldwide popular search engines are Google, Bing, Yahoo, Baidu, Yandex, DuckDuckGo, Ecosia, Ask.com, AOL Search, and Startpage.
Why Is Best SEO Practices Important?
Search engine optimization enhances the visibility to find desired information. It increases organic traffic. Proper optimization can lead to appearing contents at the first page of search results.
It also improves user experience by optimizing site structure, speed, and mobile-friendliness, resulting in lower bounce rates and higher engagement.
Additionally, it offers no cost marketing strategy compared to others paid marketing strategies.
Best SEO Practices for writing
Start with keyword research
KW Research is to give an idea of how the client’s business can grow online visibility. If he has a service related or product related business then he has to do keyword research for each service or each product separately. Then you have to see what his targeted location is.
Find One Main Keyword For Each Post
- Understand the topic.
- Conduct keyword research.
- Analyze search intent.
- Evaluate competition.
- Use long-tail keywords.
- Focus on relevance.
- Check trends and seasonality.
- Refine your keyword.
- Validate with competitor analysis.
- Finalize your main keyword.
Keyword Research Techniques
Keyword Ideas from google suggest keywords
if you search anything on google, all the keywords that come in its suggestion are its google suggested Keywords as seen in the picture.
Those are based on popular searches, trends, and related topics that users frequently ask on search engine. you can generate keyword ideas from google.
If you start typing “seo service” in Google’s search bar, you may see suggestions like: SEO service, SEO service USA, SEO service in Bangladesh, SEO service care, SEO service BD, SEO service provider, SEO service website, SEO service Fiverr, SEO service in Dubai, SEO service pricing.
You can also use a nice little free tool called Answer The Public
Answer The Public is a free tool that helps to generate keywords and content ideas by generating questions using prepositions, comparisons, and related terms based on your main keyword.
Add the Extension on Google Chrome
Keyword Surfer is a free Chrome extension that helps users analyze keywords from the Google search results page. The keywords that you can see in the picture are the suggested keywords of seo service
If the website has a blog option along with the product or service, then we can write Content according to the keyword in the picture below.
People also search for
This is a part of Google’s search results that provides users with additional related topics. The following image shows the related keywords of seo service, we can also get keywords from here-
Now You need to collect Keywords, Following above information. Also you can generate your own ideas. You have freedom on it. Just search on google & research.
Keyword Golden Ratio (KGR)
KGR is a kind of ratio, which determines the ratio of a keyword to get rank in a search engine very quickly and easily. Golden ratio is a kind of ratio where the ratio is found with the all-in title and search volume of a keyword. is done.
# Great- <0.25
# Might Work- 0.25 – 1.00
# Bad- 1.00
Allintitle
# It is better not to take Search Volume above 500
# Keyword Difficulty cannot be taken above 30
If Allintitle Result divided by Search Volume Result is 0.25 then it will be considered as KGR Keyword, and if it is more than 0.25 then it will not be considered as KGR Keyword.
Search Intent Types
What a person is searching for while doing a keyword search or what he wants is Search Intent.
There are four types of Search Intend namely-
Navigational: when the keyword for a specific product or service
Example: YouTube, Toyota Car, iPhone is searched on Google
Some examples of navigational keywords include a specific brand name, product name, or website URL.
Navigational keyword: “Facebook login”
> Informational: A user searches to know something like- How to make coffee, Coffee Calories.
Note- The keyword contains who, what, where, when, why, how, which, can, could, should, does, and do then it should be understood as Informational Intent.
Informational keyword: “How to start a blog”
> Commercial: If It compares with something and searches like- Shakib vs Tamim, Best car, Free Coffee, Best laptop etc.
Commercial keyword: “Best smartphones of 2023”
> Transactional: when the keyword intends to buy something like- “buy,” “for sale,” “discount,” and “near me.”
Transactional keyword: “Buy iPhone 13 Pro Max”
Full form of some important Short Form-
- SEO – Search Engine Optimization
- SERP – Search Engine Result Page
- KGR – Keyword Golden Ratio
- LSI – Latent Semantic Indexing
- KD- Keyword Golden Ratio
- SV – Search Volume
- CTR – Click Throw Rate
- CTA – Call To Action
- URL – Uniform Resource Locator
- EEAT- Experience Expertise Authoritativeness Trustworthiness
- NAP- Name Address Phone Number
- CPC – Cost Per Click
- LBRG – Local Business Ranking Guidelines
- QRT – Quality Readers Team
- QRG – Quality Readers Guideline
- CIR – Crawling Indexing Ranking
